SHELL ROTELLA RoadShow
The Shell Rotella RoadShow is a multi-faceted mobile tour. It is used as an interactive trade show and event display space, customer/distributor event center, mobile technology lab, training center, and more.
As the Director of Experiential Planning & Creative for Shell Rotella for more than 10 years, I've had the privilege of leading the design and buildout of it throughout that time.
SITUATION
The Shell Rotella RoadShow is a highly successful, much-requested mobile program provided for Shell Rotella distributors, customers, fleet operators, trade show attendees and end users (truckers, farmers, construction, diesel pick-up).
For many years, the RoadShow utilized a 53-ft. double bump-out trailer as an interactive mobile brand edutainment and training center. Recently, the unit h
CHALLENGE
Engage and educate customers across multiple markets with the vehicle/equipment and business benefits of using Shell Rotella products in their trucks, tractors and heavy equipment.
SOLUTION
The Shell Rotella RoadShow is a mobile education center with 10 interactive zones to engage attendees with the brand and educate them on its benefits. Each zone can be changed as needed to promote new in
PROGRAM DETAILS
10 Interactive zones include:
- Hands-on demo tools to demonstrate several product benefits including wear protection, acid corrosion, engine cleanliness, fuel efficiency and viscosity
- Road tested parts with visual and audio descriptions
- Engine oil basics with visual and audio descriptions
- Starship "Future of Trucking" display with audio-enhanced hot spots
- Education and testimonial videos
- P
RESULTS
The Shell Rotella RoadShow hits 50+ locations per year, from distributors to customers to trade shows and events, in sectors including trucking, agriculture, construction and diesel pickups, in the U.S. and Canada.
Its long history is a testament to its value in helping to maintain Shell Rotella as the #1 diesel engine oil brand in North America, leading in market share, brand preference and