On The Road with EBAY MOTORS

Time to roll up the sleeves, roll down the windows, and get On The Road with EBAY MOTORS.

SITUATION

eBay Motors wanted to make an impression on car enthusiasts in getting the message out that they were a good source for car parts as well as cars. 

CHALLENGE

Break through the clutter to engage and inform car enthusiasts that they can use eBay Motors not only for buying cars, but also for thousands of car parts as well.

SOLUTION

Partner with celebrity builders to restore a car from scratch with everything purchased on eBay Motors, from the donor car to all the parts. Bring car enthusiasts along for the ride by taking it on the road during the fi

PROGRAM DETAILS

On The Road With eBay Motors

• Partnered with Rutledge Wood and Kenwood Rod Shop to conduct and chronicle the build of a 535-hp, 427-ci, “red, white and rowdy” 1967 RestoRallyMustang Fastback 
• Toured the in-progress build to major auto enthusiast events over 5 months
• Chronicled  the build via social media, local TV/radio, and press events 
• Auctioned the completed build off at SEMA to bene

RESULTS

• The most successful brand engagement in the history of eBay Motors 
• Reached nearly 2 million car enthusiasts live
• Generated  more than 3.6 million social media impressions and millions of earned impressions 
• Raised $55,000 for JDRF